Logo! The true face of your enterprise.

Most people who open their business, company or even a project may not knowingly but are already working on a permanent nomination and postpone the creation of the logo as if it were superfluous and the design or branding can rather determine the success of their investment . Did you know?

When the circle of potential clients is already formed this approach can lead to something bankruptcy early and cause damage to investors. Instead of presenting a professionally developed brand to the market, companies often present to consumers promotional materials produced on their own, without the involvement of professionals.

There are many reasons why you should not act this way. The amateur logo, business card, booklet design condemns the business to failure and can lead to some more complex problems.

The public will perceive your company as unreliable, unstable. Based on the perception of insecurity, no one will want to deal with you or will not use your products or services, which will eventually lead to the death of your goal. Great companies will never risk their image and will not choose because they know that behind a big business always has great professionals.

To appear before an audience as a stable company, it is necessary to put in order a visual image that is part of the brand policy, and the creation of a brand should be dedicated exclusively to professionals.

Poor quality and poor design as a result may lead to the fact that everyone will find you incompetent and inconsistent with generally accepted international standards.

The lack of focus on the client suggests that the company does not take into account the desires and needs of its target audience. And this can lead to an opinion about the low quality of their products and a sharp drop in sales. Your unsuccessful promotional material will create the impression that the company is completely devoid of market security that acts and this leads to confusion in the minds of the public and has a significant loss of customers. We all know logos that stand out from the general mass of competitors, attract the attention of consumers, carry a certain meaning and delight in their uniqueness and simplicity. For professionally created logos, this is an easy task. Examples of such logos include Pepsi, Siemens, Star Bucks and Coca-Cola.

Just imagine, as a whole history of training and success of these brands appears before you! What can I do to improve my business?

The key is what types of professionals you want your company to grow and we can help. It's no secret that these big companies spend millions of dollars a year on maintaining their brand. These logos are characterized by the qualities that make them unforgettable and distinguish them from other companies operating in the same business area. These qualities, in fact, are based on the design technique and the professionalism of the developers.

A logo can help or hurt your business. Little children recognize the McDonalds company by logo, not because they can read your name on the poster. As for adults, their consciousness is more extensive, and they will only remember the logo if it is done professionally, taking into account all the characteristics of the subconscious.

A professionally designed logo can be a powerful marketing tool for a business, generate the necessary understanding of your business and provide all the necessary information about your business.

The logo symbolizes the ideals, mission and essence of the company.

An effective image can create the feeling that the buyer chooses the best and trusts the experience. This visual impact builds confidence in your potential audience.

The main goal of creating a corporate identity and company logo is to make your company understand, on an emotional and conscious level, the potential consumers, to remind them.

Starbucks

The siren has been around since 1971, and has evolved since then to become the Starbucks logo we know today. Even though they have now done away with the Starbucks name on their logo, we can easily recognize the world’s most popular café.

Mcdonald’s

The golden arches. Who doesn’t recognize that? It’s partly because it’s internationally known, and also because of how simple it is. It’s derived from their early architecture to be seen from afar, and now it’s incorporated into their branding.

Apple

The Apple logo has always been prominent, but has grown over the years due to the rising popularity of Apple products. It is now associated with sleek, clean machines. People can love or hate Apple products, but they can’t deny that they recognize the logo.

Fedex

This is the logo used in design textbooks and articles to describe simplistic yet effective logos. After seeing the negative spaced arrow between the “e” and the “x”, there’s no un-seeing it. “Good design is as little design as possible.” – Dieter Rams

Mercedes Benz

Mercedes-Benz is the face of luxury cars. If you think of something posh yet comfortable, you think of them. The triangle star represents the brand’s “dominance over land, air and sea”. The best logo brands don’t need their names to be recognized by the masses.

Nike

The Nike swoosh, created by Carolyn Davidson as a graphic design student, back in 1971, and the story goes that she was paid $35 for this logo. (She later received gifts from Nike as a form of gratitude for this iconic symbol). It is so beautifully simple, yet makes it easy to understand what the brand is all about.

Coca-Cola

Coca-Cola is the brand of brands. Coca-cola’s branding has been slowly built over time, with their dedication to their company associating themselves with happiness. The script font has only been tweaked ever so slightly over the years, but still remain consistent. It is definitely timeless.

What is a logo?



A logo is a company’s visual identity simplified into an icon. Brands have become the norm for our era. There are many who swear by one brand to the next. That’s why logos are important so we can differentiate one product from another. While a logo is not the most important part of branding (as we all know there are many facets to the whole idea of branding), you know that your logo is doing well when it’s recognizable. Here are some of the most iconic logos of all time:

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